Published on
07:09 GMT
Germany’s car industry is losing its famous Vorsprung – and it can’t all be blamed on Trump and tariffs
About 50 years ago, a man named Hans Bauer who worked in marketing for a German carmaker came up with the slogan Vorsprung durch Technik or “advantage through technology”. Poetry it wasn’t. The slogan seemed a little clumsy and too heavy on consonants, …
Source:
The Guardian
-
Center-left
)
